Unexpected Jingle Campaign

Unexpected Jingle Campaign

A different broadcast was made within the scope of the project which was implemented in cooperation with Tohum Autism Foundation and Radyo D! Towards the end of Sarı Şeker Sema’s radio program ‘’Bitti Bitiyor’’ with Polat Labar, while the conversation was in full swing, Radio D jingle entered one after the other in the most irrelevant and unexpected places. After the jingle rain, Sarı Şeker Sema and Polat Labar, who read the astonishment messages from the audience, explained that the reason why jingles entered in unrelated places was to draw attention to autism; then they informed the audience about autism. The campaign was deemed worthy of the achievement award in the use of radio in the media category at the Felis Awards.